eCommerce Rick Watson eCommerce Rick Watson

The Simplicity Imperative: And The Move to the Age of Personality

Discover how brands and retailers are transitioning from over-built technology to embracing simplicity and personality. This article explores the shift from traditional eCommerce IT to investing in brand message, personality, and high-quality content to stand out in a noisy world. Learn why the age of technology has passed and the age of personality is here to stay.

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How Did You Get Into eCommerce? And Why Reputation Travels

Discover insights into how reputation shapes success in the eCommerce industry, the importance of relationships over leads at conferences, and why the ever-changing landscape of software vendors keeps the industry dynamic. Learn from Rick Watson's journey in eCommerce, starting from the early days of the Internet, and understand why reputation and connections are crucial in this tightly-knit community.

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Consulting Rick Watson Consulting Rick Watson

Personalization is not a Business Goal and other Key Takeaways from The Lead

Discover key insights from The Lead event where Rick Watson discusses with Bennett Fox-Glassman about personalization in business. Learn why personalization is not a standalone business goal, how to start with high-value customer journeys, the importance of cross-functional collaboration, the limitations of relying solely on technology, and when consistent messaging might be more effective than personalization. Perfect for business leaders looking to enhance customer engagement and lifetime value.

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eCommerce Rick Watson eCommerce Rick Watson

Shopify Summer Editions: Raising the Water Level

Explore how Shopify's Summer Editions release goes beyond unification, raising the water level with more defaults, competitive checks, and enhanced convenience. Discover key updates like unified inventory, advanced analytics, and improved POS integration. This comprehensive review highlights Shopify's strategic moves to close gaps with competitors and elevate merchant and buyer experiences.

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eCommerce Rick Watson eCommerce Rick Watson

MACH Alliance Event Offers Community, New Questions, And An Elephant 🐘

Discover the highlights and insights from the MACH Alliance event, where technology leaders discussed transformative journeys of multi-billion dollar retailers, the evolving role of Shopify in the enterprise landscape, and the growing prominence of composable solutions. Dive into the key takeaways from industry experts and the strategic implications for vendors and agencies navigating this dynamic environment.

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