Discover why hiring an outside consultant can be the game-changer your business needs. This article explores the value of an independent perspective, expertise in digital transformation, and access to extensive industry networks that help businesses solve complex challenges, uncover new opportunities, and make confident decisions.

Discover the essential steps to crafting a successful eCommerce Platform RFP. From defining decision-making criteria and understanding customer needs to choosing the right system integrators, this guide dives into the critical elements that streamline selection and set your business up for growth.

Discover how businesses can achieve growth while reducing costs by optimizing people, processes, and technology. This article explores why cutting expenses without a clear strategy can backfire and provides a step-by-step approach to aligning your operations with growth goals. Learn how even modest growth can translate into gaining market share in a competitive landscape.

This article explores why businesses may stop growing, often due to people and process issues rather than website or technology failures. It emphasizes the importance of having a clear plan, ownership, and alignment within teams to overcome growth barriers in eCommerce. Expect practical insights into diagnosing and resolving these challenges for sustained business growth.

Explore how the trade-down phenomenon is reshaping B2B and B2C sectors, driving companies to adopt strategies outside their core competencies. Discover how envy and consolidation impact major players like Target, Walmart, and Amazon, and learn how businesses can navigate this shifting landscape by either doubling down on their unique value propositions or redefining their market approach.

Discover insights into how reputation shapes success in the eCommerce industry, the importance of relationships over leads at conferences, and why the ever-changing landscape of software vendors keeps the industry dynamic. Learn from Rick Watson's journey in eCommerce, starting from the early days of the Internet, and understand why reputation and connections are crucial in this tightly-knit community.

Discover key insights from The Lead event where Rick Watson discusses with Bennett Fox-Glassman about personalization in business. Learn why personalization is not a standalone business goal, how to start with high-value customer journeys, the importance of cross-functional collaboration, the limitations of relying solely on technology, and when consistent messaging might be more effective than personalization. Perfect for business leaders looking to enhance customer engagement and lifetime value.

Discover why I transitioned from software development to consulting, exploring how understanding your strengths and passions can lead to greater career fulfillment. Learn the value of self-awareness and how combining technical skills with customer engagement can become a professional superpower.

Discover why eCommerce brands and retailers must embrace experimentation and avoid the trap of overcorrecting to certainty. Learn how to navigate turbulence, encourage innovation, and adapt to an ever-changing market landscape. Understand the importance of making confident decisions with limited information and why a culture of cautiousness can lead to stagnation. Get insights on regaining business agility and thriving in uncertain times.

Learn valuable lessons about business transformation from a simple block of ice. Discover how breaking down tasks into immediate, medium, and long-term goals can sustain progress and deliver value. Understand the importance of achieving small and medium-sized victories to motivate your team and stakeholders. This article provides practical insights for navigating the complexities of digital technology and organizational change.

Explore the pitfalls of rapid growth through the lens of Peloton's journey, from skyrocketing demand during the pandemic to costly supply chain mistakes. Understand why not all growth is beneficial, the importance of differentiating between temporary and generational opportunities, and the value of having a Plan B. Learn how startups can avoid common traps and ensure sustainable success.

In my writing and content production, I focus on providing valuable insights to a mid-market and enterprise-level eCommerce audience, including brands, retailers, marketplaces, agencies, and investors. My content is designed to help decision-makers make better choices, gain new perspectives on familiar topics, and uncover important truths.