eCommerce Business Optimization
Execute Strategic Plans to Achieve Expected Business Value
Optimizing Your Business Potential
Business Optimization serves as a follow-up engagement to strategic planning. Once a plan is finalized, RMW Commerce will help to implement your strategic plan. Often, the scope includes strategic data investments, technology roadmaps, RFP implementation, vendor selection, and business model creation. That includes but is not limited to:
Selecting Major Technology Vendors (PIM, OMS, eCommerce Platform)
Building Out an Org Structure
Agency Selection Advice
Project Management During a Major Transition
Change Management
A Typical Business Optimization Scope Includes:
Project Management Lead
Coordinating all client / agency / vendor meetings
Building timelines and managing project teams to hit dates
Managing project meeting minutes
Guiding client to hit deliverable marks
Ensuring agency/vendors hit deliverable marks, balancing time, budget and scope.
eCommerce Consulting
Advice on eCommerce best practices, user flow, and digital solutions.
Build order testing plans.
Organizing and coordinating usability testing and training.
Vendor selection and negotiation
Why Work With Us?
We understand the market deeply
We have decades of eCommerce experience
We work on your timeline
We are independent outsiders
Our Approach To eCommerce Business Optimization
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Requirements Analysis
At the start of the project, many important stakeholders need to be spoken with and new project requirements will be created based on those conversations. These requirements will then be used to move forward with the desired initiatives.
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Start-Up
While the Requirements Analysis phase is needed to learn and generate solution options, the Startup phase makes decisions and begins to move forward with the finalized plan. That can include vendors and partners.
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Build
The goal of this phase is to bring the vision to life. Whether we are conducting an RFP, or managing a major platform transition, we ensure all your projects meet their sucess, budget and timeline constraints.
What Makes Business Optimization Vital to Your Company?
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You're at a Critical Crossroads
What you’ve previously relied on is not working anymore. Larger competitors have raised the bar on consumer expectations, putting your market share at risk.
You can see your organization will need to transform to survive: people, process, and technology. A clear execution roadmap and carefully orchestrated approach across functional teams is needed.
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You Lack Efficiency & Effectiveness
Knowledge is very compartmentalized across your organization. Business leaders are not fully aware of what questions they should be asking of data and how data can enable their teams, streamline their work, and accelerate market progress. As a result, a simple technology upgrade is not enough.
There are many functions within the organization that lack the resources to achieve sustained growth. Our goal is to help your company invest in a digitally enabled data and infrastructure, and align your people, processes, and technology simultaneously to meet digital KPI’s.
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Subpar Consumer Experience and Results
You’ve struggled to deliver a cohesive consumer experience across all physical and digital touchpoints and brands. RMW Commerce will drive the initiative to build new and deeper consumer relationships, generate additional revenue through more defined and actionable strategies, and align strategy, technology and business transformation services required to realize your business’ growth objectives.
The Value We Bring To Our Clients
WHP Global
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WHP Global had a desire to build and operate a shared platform of services to unlock and grow a portfolio of brands in a scalable way.
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RMW Commerce operated as a discrete, outsourced digital commerce agency for WHP Global, taking full ownership of the initiative, including setting goals, establishing budget, costs, revenue, marketing, and operational details. At the conclusion of the project, RMW Commerce led the hiring, training, and transition of the go-forward eCommerce business to an in-house team.
Spoonflower
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Spoonflower is seeking to grow its eCommerce revenue dramatically in the next 5 years. In order to help facilitate this growth, Spoonflower wishes to replatform using an off-the-shelf platform.
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RMW’s role throughout the project was to serve as overall project manager, including the platform vendor and agency and vendor partner contacts, in order to assist with achieving expected business value.
Find The Right Service
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Amazon Marketplace Optimization
An in-depth look at all measurable areas of your Amazon business account, where we are able to determine opportunity for growth within each area.
Deliverable: A Complete Benchmark of Your Amazon Account Relative to Best Practices & the Implementation of Recommendations
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eCommerce Organization Design
Organization Design is a critical piece of any business, and it requires a number of high-quality decisions to be fully optimized. With a focus on people, we’ll help decipher if your organization is staffed for success.
Deliverable: A Developed & Implemented Roadmap for attracting, mentoring, and retaining high-quality talent and teams.
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eCommerce Technology RFP & Roadmap
A Request for Proposal is designed to assist the company with vendor and agency selection related to their growth goals.
Deliverable: A complete Request for Proposal process with a detailed solutions overview that is sent to up to five (5) vendors, and an executed contract with the selected vendor.
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Strategic Retainer
A monthly advisory retainer that gives you access to Rick and team members for a predetermined period following an initial engagement to assist your company in your consideration of the best path forward.
Deliverable: Gained Knowledge & Advice from RMW Commerce’s Team of Experts
Related Insights
FAQs
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Business optimization projects are designed to improve one or more aspects of your people, process, or technology. Here are a few examples:
Deliver a critical eCommerce replatform or other major technology project to the proper scope, timing, and budget.
Redesign your eCommerce value-delivery processes such as content creation, product data management, parcel delivery, digital marketing, etc.
Find a new set of technology vendors for your eCommerce platform, such as a PIM, OMS, WMS, CDP, etc.
Find and implement a new supply chain initiative such as finding a new 3P or other service provider.
Design and assist with the hiring of an eCommerce-focused organization.
Design a P&L for a new eCommerce business venture.
Redesign your supplier onboarding processes.
Act in an advisory or interim Head capacity (Interim CMO, for example) during a critical period.
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A typical engagement of this kind takes around 6-9 months. The timeline can be tailored to fit your needs and the goals of the project.
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RMW Commerce will operate as a discrete, outsourced digital commerce agency for your company, taking full ownership of the initiative, including setting goals, establishing budget, costs, revenue, marketing, and operational details.
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There could be up to two meetings per week depending on the timeline and scope. You should expect regular "Zoom Style" face-to-face interviews and constant email communication. Any timeline delays due to participant availability could risk project deliverables.
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The client should expect RMW Commerce to have led the hiring, training, or transition of the go-forward eCommerce business depending on the scope of the engagement. Our job is to build out and implement a plan to support the goals of the business.
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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward