Client Solutions
Trusted, Expert Advice For Private Equity-Backed Brands & SaaS Providers
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We Help Private Equity-Backed Brands and Retailers, as well as Software & Service Providers, optimize in areas such as D2C, Supply Chain, Marketplaces, and Technology.
Strategic Consulting For
Private Equity Backed Brands
Our most common clients are private equity: investors, and brands owned by private equity in the middle market. They are looking to grow digital commerce revenue in both B2C and B2B. The typical profile is 80 million to 800 million in sales, but less than 10% of that is eCommerce today.
Go-To Market Strategy For Software & Service Providers
Many of our clients are venture-backed software and service providers. Our team’s work in this area concerns go-to-market, mission/vision, and positioning strategy. Attract better customers, stand out in a crowded market, and get more sales.
Areas For Growth
Direct to Consumer
Simplifying your journey reduces your time to revenue.
Many of our customers start out with less than 10% of their revenue from D2C channels.
They don’t finish that way.
My process works backwards from your customers and your company’s goals.
From there, we determine what consumer scenarios are needed to support those customers.
Finally, what capabilities are required to deliver on those scenarios?
Marketplaces
Partnering with an e-commerce expert can accelerate your growth.
Designing and growing a business model which does not require inventory is particularly challenging.
Luckily, I’ve been there before.
Here are a few scenarios that you’ll likely have to think about:
What does the P&L of a marketplace look like?
What new categories should I enter?
How do I attract sellers?
What supply chain services do I need to offer for a great customer experience?
Supply Chain
New capabilities require new thinking.
You’ve been shipping pallets the same way for decades, but you can’t ship a pallet to a consumer’s home.
My organization can’t ship case-packs and parcels at scale.
When attempting to scale a new business model, it helps to go back to first principles:
Who are your customers, and where are they in the world?
Are your unit volume goals by channel and brand clearly documented?
Is there a realistic business plan to deliver on those goals?
What people, process, and technology systems are required to deliver on these new capabilities?
Technology
Get your teams on the same page to get your business off the ground.
There is nothing more frustrating than being saddled with a technology platform that doesn’t meet the needs of the business.
Who even made the decision?
Starting with a technical assessment can help more than you realize:
Is there a clear description of the business problem we are trying to solve?
What does each phase of our project look like?
What is the required investment at each phase?
How will my people and processes need to change to support the new capabilities?
WHY WORK WITH US?
RMW Commerce has decades of eCommerce experience
to suit every need
Expert eCommerce advice
Personalized and strategic approach
Imaginative Insights
Knowledgeable and experienced team
What Our Clients Are Saying
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Joe Kovacs, Founder of Brand Guarde
“I have really enjoyed working with Rick and his team. They have helped us better frame how we approach and sell to enterprise clients. We have closed $40,000 in new business in just two months using some of the new sales processes Rick and Jessica helped us establish. Worth the investment already!”
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Michael Robinson, CEO of Sweft
“Given Rick's broad experience across engineering, product and management -- as well as on the client side -- I would highly recommend that any startup work with Rick. I personally look forward to doing so again.”
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Nancy Heaton, US CEO of Britax
"It has been a great pleasure working with you and your team Rick. We appreciate your thorough approach to our current operations, along with the clear action recommendations that will us save time and generate a positive impact to our E-commerce business."
See Our Work
WHP Global
WHP Global had a desire to build and operate a shared platform of services to unlock and grow a portfolio of brands in a scalable way. RMW Commerce operated as a discrete, outsourced digital commerce agency for WHP Global. We led the hiring, training, and transition of the go-forward eCommerce business to an in-house team.
Getida
In order to set the stage for the next phase of the company’s growth, GETIDA hired RMW Commerce to help audit and improve the organization’s product delivery people, processes, and technology. Our goal was to give the organization a clear roadmap for success in scaling the product delivery organizations.
Related Insights
FAQs
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We have two major customer segments:
Middle-market Private Equity-backed brands. $80M - $1B revenue. Many of our customers start with less than 5-10% of their overall revenue through digital channels.
Venture-backed software, service providers and marketplaces. Software companies, agencies, and investors are all types of companies that need help during a critical transition point in their business. RMW Commerce has also worked with several marketplaces at various stages of their development in order to fine-tune their growth and operations.
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You need to bring in outside expertise during a critical period to ensure that a critical initiative is planned or executed properly. Here are a few different reasons why other clients have sought out RMW Commerce:
Private equity firm evaluating potential digital acquisition
New fundraising has changed focus of the company
CEO needs to take the current business in a new direction during an important planning cycle
Missing a key role (Marketing, Product, Technology, Supply Chain) that needs guidance during an important period
Strategic plan needed for a high-growth D2C, marketplace, or B2B eCommerce venture
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Most engagements begin with a discovery & assessment phase where we spend time learning about your business and its processes. The next phase involves analyzing and benchmarking what we learned in order to create a set of recommendations. The final phase usually includes the creation and delivery of a final deliverable.
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The deliverables are most often a set of spreadsheets, documents, and presentations that contain the plans and expected deliverables. Since each business is different, there is no such thing as a standard length or template for deliverables. We create the set of deliverables that best suit the needs of each client.
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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.
Discover the essential steps to crafting a successful eCommerce Platform RFP. From defining decision-making criteria and understanding customer needs to choosing the right system integrators, this guide dives into the critical elements that streamline selection and set your business up for growth.