TikTok Seeking a Head of US Commerce Leader - Advertising Focus

Marketplaces
Written By Rick Watson

I wonder if the right leader needs experience selling Shadow Work Journals?

Something that ran across my feed this morning -- even as TikTok is under fire in the US for Chinese influence, that doesn't seem to stop its expansion plans. There is a role they are hiring for called Head of US Commerce.

A few notes:

* TikTok already has an ad sales team, but I expect that they will likely be looking to poach talent from Google, Meta, and other platforms.

* This is quite a senior role, posted in the $300k - $400k range, which validates the prior point, although I imagine the very top sales leaders at Google and Meta are earning quite a bit more.

* 15 years ad/sales experience and 8+ years leadership, definitely a senior-level role.

* CPG and Retail are called out as big sectors - these are all big ad spenders.

I'm sure TikTok Shop is part of this role, but ads always, always rule the day at platforms because of the much higher margin profile and growth potential.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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