eCommerce Business Assessment

Expert recommendations to optimize an eCommerce business quickly

Your Expert eCommerce Team

You may need help deciphering what your company is worth. You might be struggling to identify the gaps to accelerated growth. Or maybe you need a trusted third-party to review a plan already in place and give a set of high level recommendations. During the engagement, we are able to provide business analysis in the following areas:

  • eCommerce Website, SEO and Apps

  • Supply Chain & Operations

  • Technology & Service Partners

  • Advertising & Digital Marketing

  • Third-Party Marketplaces (e.g., Amazon, Walmart, Target)

  • Human Resources

  • Key Business Processes

  • Data & Analytics

  • Competition

Goals for a Business Assessment

Assess and rate each major area of the business relative to “best in class” and competing firms.

Identify and prioritize major risks to scaling the business.

Planning assistance for revenue and market opportunities that you may not have previously unlocked.

Why Work With Us

We understand the market deeply

We have decades of eCommerce experience

We are independent outsiders

We work on your timeline

Our Approach to eCommerce Business Assessment

  • 1. Discovery and Learning

    Our goal is to know your business as well as you know yourselves. We work to build a picture of the desired end state, and define the goals of the business and dive deep into the various parts of your business. The same information you have known can often appear quite different with an independent outsider’s lens.

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Why Would You Need A Business Assessment?

  • Unrealized Potential

    You need an outside perspective to assess the current state of your business to realize its untapped potential. You have money and the idea, but you need a more detailed plan to figure out how to spend that money in the most efficient way possible. RMW Commerce can help you determine “what success looks like” for your brand online.

  • Learning What Good Looks Like

    You’re struggling to figure out what does best in class look like and how to get there. We’ll help by identifying barriers to growth and how to penetrate them. What’s a realistic ambition? What do you need to invest? What are some opportunities for quick wins? Are there any existential risks that you need to be worried about in the market?

  • Independent Due Diligence

    You might be evaluating an acquisition, or wondering what you would hear from buyers if you took the company to market. A completely independent third-party can help cut through the clutter — including company politics — in order to grow revenue and profitability as quickly as possible.

The Value We Bring To Our Clients

AEA Investors

  • To assess the quality of their platform - technology behind it, merchandising, and potential of the platform.

  • A comprehensive powerpoint presentation detailing the major risks to scaling the business and a high-level competitive assessment relative to “best in class” and competing firms.

GracoRoberts

  • Perform due diligence on the current platform to evaluate its current condition and potential in the space.

  • A comprehensive company assessment based on a CEO interview, a limited data request, and competitive market analysis. The assessment focused on Technology and Service Partners, Advertising and Digital Marketing, Data and Analytics, and Competition.

Find The Right Service

  • Investor Due Diligence

    Our proven investor due diligence checklist has been perfected over decades as operators in the eCommerce industry.

    Deliverable: A comprehensive assessment of the target company

    Learn More

  • eCommerce Website Audit

    Our team of eCommerce experts will look at all aspects of your website and app stack such as: homepage, SEO, category navigation, search, and checkout — and then grade it against your peers and industry best practices.

    Deliverable: An actionable roadmap for further eCommerce website optimization.

    Learn More

  • Third-Party Marketplace Audit

    RMW Commerce will perform a deep dive audit for clients who are investing in third-party marketplaces but would like some help analyzing its current setup and performance. The primary desired outcome of the project is to generate growth and customer service opportunities.

    Deliverable: Audit summary with supporting data

    Learn More

Related Insights

 FAQs

  • A thorough business assessment engagement can take 2-3 months. This can be tailored to fit the timeline of your company.

    For investors, we can even slim down this process to a 2-3 week engagement to fit into your strict due-diligence timelines.

  • There are several reasons that customers seek out RMW Commerce for business assessments:

    • A portfolio firm of a private equity fund is evaluating a potential acquisition target.

    • A new CEO of a brand would like an independent review of the company in order to identify next steps to growth.

    • A SaaS CEO needs an outsider’s perspective on the company’s growth opportunities.

    • A brand is looking to sell itself to a larger company in the next 12 months and would like to use an independent audit in its sales process.

  • An assessment attempts to answer a few critical questions:

    • Is the company getting its “fair share” of eCommerce revenue?

    • How can the company learn more about its existing customers?

    • Does the company have an optimized supply chain?

    • Where are the organizational gaps?

    • Is the company acquiring customers efficiently?

    • What are the risks to the company as it grows?

    • How does this business compare to its peers?

    • What is the company’s market potential?

    The deliverable would be a comprehensive deck outlining these findings.

  • We will bring 1 - 3 other people based on the type of business being analyzed.

  • In addition to requesting interviews with key employees (usually 1-3), we will also request the following types of information that may be made available in a data room:

    • Spreadsheet of your eCommerce catalog

    • Sales projections for the next 2-3 years, broken down to units, by customer and channel

    • Technology architecture diagram, if available

    • Contribution margin details for the past 2 years, by category and SKU

    • Access to your eCommerce platform, or Amazon accounts

    • Human Resources organization information, including departures and reasons by department

  • Yes, we can assess your competitors on several different levels:

    • Website assessment

    • Customer experience touchpoints (e-mail, delivery, returns, etc.)

    • Digital marketing tactics

    • Technology (very high-level)

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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.

Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.