Business Insider: Shopify is making moves to woo multimillion-dollar businesses. It's a big change to its identity as a small-business champion it established earlier in the pandemic.
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Business Insider: Shopify is making moves to woo multimillion-dollar businesses. It's a big change to its identity as a small-business champion it established earlier in the pandemic.

Shopify may see more opportunity as larger businesses look for software that oers good value amid an uncertain economic climate, Rick Watson, the CEO and founder of RMW Commerce Consulting, said. In a way, Shopify is hedging its bets.

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The Globe And Mail: Fewer meetings and no more ‘pineapple on pizza debates’: Shopify changes signal company’s renewed urgency
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The Globe And Mail: Fewer meetings and no more ‘pineapple on pizza debates’: Shopify changes signal company’s renewed urgency

Rick Watson, CEO of RMW Commerce Consulting LLC, a New York-based strategic e-commerce consultancy, said he’s skeptical about whether these changes will work. “They seem to do this every few years,” Mr. Watson said, adding that it’s only fitting for Shopify to come out of a period of hyper-growth and recalibrate its priorities.

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