Amazon Quietly Bought Selz as it Looks to Potentially Spark a Direct Rivalry With Shopify

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Written By Rick Watson

I was recently quoted in a piece for Business Insider about Amazon acquiring Selz. Read the excerpts below!

"It definitely confirms any rumors that Amazon is entering the [small and midsize business] e-commerce platform space," Rick Watson, CEO of RMW Commerce Consulting told Insider.

"Selz — not now but long-term — could be a significant competitor to platforms like BigCommerce and Shopify." Watson, the e-commerce consultant, said Selz's roots in non-US markets is particularly interesting. The fact that it was born in Australia likely gives it more awareness of international sellers, he said, unlike some of the US-centric solutions that often never go global. "That's a strategic weakness of Shopify," Watson said.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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