Nation World News: Shopify tries to appeal to billion-dollar companies in a major shift in its identity as an advocate for small businesses selling online

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Written By Kaylea Sepulvado

According to Rick Watson, CEO and founder of RMW Commerce Consulting, Shopify may see more opportunities as larger companies look for software that provides good value for money amid an uncertain economic climate. In a way, Shopify is hedging its bets.

“The majority of startups go bankrupt, and if you only serve startups and small businesses, your business model may suffer to some extent,” says Watson.

Read the full article here.

Kaylea Sepulvado
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Business Insider: Shopify is making moves to woo multimillion-dollar businesses. It's a big change to its identity as a small-business champion it established earlier in the pandemic.