TikTok is testing a subscription-based shopping feature, but will it truly challenge Amazon? Likely not—but it could be a game-changer for creators. By simplifying eCommerce and lowering customer acquisition hurdles, TikTok is positioning itself as a new kind of shopping platform driven by inspiration rather than just transactions.

Prepare to dive into TikTok's expansion into eCommerce and its potential impact on tech giants. We assess who's highly threatened, moderately concerned, or relatively secure in the face of TikTok's ambitions. From Google's search dominance to Shopify's stronghold, this article dissects the evolving competitive landscape.