Explore the shifting dynamics of free shipping in the retail industry with our insightful article. Delve into the findings of a recent survey by PYMNTS and Adobe, revealing the crucial role of free shipping in customer loyalty, even as margins tighten. Discover strategies for retailers to subsidize free shipping and drive growth, drawing from innovations in loyalty programs by giants like Walmart and Target. Uncover fascinating insights into generational shopping preferences, the evolution from eBay to Amazon, and the enduring power of competitive pricing and wide selection.

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.