FedEx has bought ShopRunner. Here's what executives say about the deal

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Written By Rick Watson

For the acquisition to work, ShopRunner needs to grow and major retailers Target or Walmart would have to adopt the platform, Rick Watson, CEO of marketplace and e-commerce consulting firm RMW Commerce Consulting, wrote when the deal was announced.

He also listed other requirements, such as ShopRunner’s founders and principals remaining with the company for a while. “The theory is this - by controlling the distribution channel - in particular the payment relationship, you can control which carrier gets the parcel,” he wrote. “In short, I don't think (Amazon) is losing a lot of sleep right now.”

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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