Pattern acquires Current to bolster its e-commerce acceleration platform

Platforms
Written By Rick Watson

Hundreds of global brands depend on Pattern’s e-commerce acceleration platform every day to drive profitable revenue growth on D2C websites and across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.

Current’s platform helps brands build high-impact ambassador programs from millions of creators, produce authentic content at scale, measure influencer-driven sales and return on spend, and manage creator payouts.

This is a different kind of move for Pattern whose model has traditionally been buying inventory from brands an helping them manage their entire marketplace business from end to end.  The influencer market is an odd choice particularly since it’s a crowded space that even large platforms like Shopify are investing in, but Pattern likely feels this traffic can be applied to marketplaces as well.

Utah Business: Pattern acquires Current to bolster its e-commerce acceleration platform

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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