Northbeam Raises $15 Million Series A Funding

PlatformsMarketing
Written By Rick Watson

Northbeam is a San Francisco, CA-based machine learning-powered marketing measurement platform for DTC and ecommerce brands.

Northbeam is spending most of its time focused on the hard problem of marketing ROI.  John Wanamaker, the famous ad man, famously said that half my advertising is wasted, I just don’t know which half, and Northbeam seems intent on solving this problem.  This seems like a worthy adventure for a startup in a digital market with dozens of channels that the average brand could invest their time and money in.

FinSMEs: Northbeam Raises $15 Million Series A Funding

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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