HyperTrack closes $25 million Series A funding round

Supply Chain
Written By Rick Watson

HyperTrack is an application programming interface (API) platform for logistics tech builders.

The company is focusing on the on-demand delivery market for difficult functions like order assignment, route density, and order visibility.  These problems are important because route density is literally the key to last-mile profitability.

The only challenge with the model may be the fact that the large platforms will want their own software, but that’s probably something the VCs view as one of those good problems, since Hypertrack may be an acquisition target.

TechCrunch: HyperTrack, which provides last-mile routing software, raises $25M

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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