Omnicom Acquires Interpublic Group To Create Advertising Agency Behemoth

Advertising and Marketing
Written By Rick Watson

Omnicom Group: A global leader in marketing communications, offering services across advertising, media, CRM, public relations, and healthcare. Interpublic Group (IPG): One of the world’s largest advertising holding companies, with a portfolio of creative, media, and marketing agencies.

Omnicom will acquire Interpublic in a stock-for-stock transaction. Post-closing, Omnicom and Interpublic shareholders will own 60.6% and 39.4%, respectively, of the combined entity. This creates a behemoth that offers end-to-end services for brands. This acquisition likely will lead to mergers and acquisitions in 2025 by competitors such as WPP, Publicis and Dentsu. Interestingly in the conference call discussing the transaction the presentation describes a advertising platform that encapsulates behavior,identity, and transactions in one business. Sounds familiar - hello Meta and Google.

Marketing Dive: Omnicom acquires IPG to create advertising agency behemoth

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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