Mirakl Acquires AdTech Company Adspert

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Written By Rick Watson

Adspert is an AdTech pioneer that specializes in AI-driven advertising optimization to help e-commerce businesses maximize ROI across platforms like Amazon and eBay.

Mirakl is the global leader of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. 

Mirakl, a eCommerce software platform has acquired Adspert, an e-commerce advertising optimization platform for an undisclosed amount. This is Mirakl's third acquisition in three years with a particular focus on its retail media solution. Adspert will enable Mirakl to offer demand side solutions to brands that advertise on multiple channels. In the end everyone sells advertising.

Mirakl: Mirakl acquires AdTech company Adspert, strengthening its position as the leading innovator in Retail Media and AI for eCommerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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