Khloé Kardashian and Kris Jenner Are Raising Money For a New Consumer Brand

Retail
Written By Rick Watson

Khloud is a new business venture by Khloé Kardashian and Kris Jenner, focusing on snacks and protein supplements. The company has filed trademarks for popcorn, granola, and protein-based products. Bryan Baum, co-founder of K5 Global, is listed as CEO, with Michael Kives of K5 Global also affiliated with the company.

The Kardashians are at it again: Khloé Kardashian and Kris Jenner are raising funding for a new consumer brand, Khloud, focusing on consumer goods. The company has filed trademarks for popcorn, granola, and protein-based products. We have seen entrepreneurs enter the better-for-you snack sector in 2024, so it makes a lot of sense for the Kardashians to enter this space to use their popularity to sell consumer goods in hot sectors.

TechCrunch: Khloé Kardashian and Kris Jenner are raising money for a new consumer startup

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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