Cart.com Acquires OceanX and Deepens Capabilities for Health & Beauty Brands

Supply Chain
Written By Rick Watson

Cart.com is a unified commerce solutions provider offering logistics and fulfillment, commerce software, and services to help B2C and B2B companies streamline operations and achieve growth.

Cart.com has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy-Renker, for an undisclosed amount. Approximately 200 OceanX employees will join the Cart.com team. The company will also add two new facilities to its network, including a West Coast distribution hub in Southern California and its third facility near Columbus, Ohio. Cart.com continues to target certain verticals to grow its business.

Business Wire: Cart.com Acquires OceanX and Deepens Capabilities for Health & Beauty Brands

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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