Kontoor Brands Acquires Global Outdoor and Workwear Brand Helly Hansen For $900M

Retail
Written By Rick Watson

Kontoor Brands is a global lifestyle apparel company, with a brand portfolio that includes Wrangler® and Lee®.

Helly Hansen is a Norwegian manufacturer and retailer of clothing and sports equipment, known for its professional-grade gear and a history spanning over 140 years, particularly in the areas of sailing, skiing, and workwear.

Kontoor Brands, an apparel company that owns iconic brands Wrangler and Lee will acquire Norwegian outdoor and workwear brand Helly Hansen from Canadian Tire for $900 million through a combination of cash on hand and new debt financing. Kontoor Brands acquires a brand that offers complementary geographical growth opportunities as well as access to a growing outdoor and workwear sectors.

WWD: Helly Hansen ‘Ticks All the Boxes’ for Kontoor, According to CEO Scott Baxter

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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