Celsius Holdings to Acquire Better-For-You Alani Nu For $1.8B

Alani Nu is a growing, female-focused brand that delivers functional beverages and wellness products that are aspirational yet accessible for a growing community of Gen Z and millennial consumers.

Celsius Holdings, Inc. is a global beverage company that develops, manufactures, markets, and distributes functional energy drinks, particularly under the brand name CELSIUS, known for its fitness-focused, zero-sugar, and healthy-energy formulas.

Celsius Holdings will acquire health and wellness drinks brand Alani Nu from its founders and operator Congo Brands in a $1.8 billion deal through cash and stock. Alani Nu was created as a female-focused brand that delivers functional beverages and wellness products. This acquisition enables Alani Nu to utilize Celsius's resources and investment for the subsequent next phase of growth. It also creates a leading better-for-you functional platform that generates a combined $2 billion in expected sales. The better-for-you theme continues.

Celsius Holdings, Inc.: Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform