Foundation Raises $3 Million Seed Round

SaaS
Written By Rick Watson

Foundation aims to streamline B2B sales and replace PDF product catalogs and convoluted Excel order forms that traditionally facilitate transactions.

The whole idea behind Foundation is that wholesale eCommerce is an afterthought for most direct-to-consumer eCommerce platforms.

The founder of Foundation, Shiv Agarwal is a serial entrepreneur and one of the original founders of Fabric before leading that company to raise money and hire its current CEO Faisal Masud.  Congrats to Shiv on his new journey.

GeekWire: Foundation, a wholesale e-commerce startup led by former Staples exec, lands $3M

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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