Half Helix Acquires Able Sense to Add More Shopify B2B eCommerce Expertise

Agency
Written By Rick Watson

Half Helix launched in 2015, and the digital agency has established itself with enterprise-level clients such as Timex, Rothy’s, and Laura Mercier.

Since its launch in 2010, Able Sense has partnered with emerging DTC and established omnichannel brands in the B2B e-commerce space.

Both companies are considered leading agencies in the Shopify world, and so the continued expansion makes sense.  Congrats to Mac King and Peter Humphrey and my friends at Half Helix on the acquisition.

Half Helix: Half Helix expands Shopify service offering with Able Sense acquisition

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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