Pietra Brand Studio Closes Series A Extension Worth 16 Million

Supply ChainPlatforms
Written By Rick Watson

Pietra is a powerful platform that allows you to start and scale your eCommerce business by accessing a manufacturing network, using a private 3PL, and selling your products omnichannel.

Pietra has had a long journey from its previous business model attempting to help diamond creators sell engagement rings.  Instead, the company has pivoted into being kind of a brand incubation studio helping them with branding, sourcing, channel expansion, and logistics,  which seems to put its brands on the Shopify platform.

TechCrunch: Pietra helped creators start DTC businesses; now it has a roadmap for everyone

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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