EDI Platform Crstl Raises Series A Funding

SaaSPlatforms
Written By Rick Watson

Crstl is the intelligent platform for modern B2B commerce that helps brands, retailers, and logistics providers eliminate friction, optimize B2B commerce operations, and scale effortlessly.

Crstl, a B2B EDI platform, announced that it has raised an undisclosed Series A funding round, which will be used to invest in product development and its AI solutions for brands, manufacturers, wholesalers, retailers, and 3PLs. If you have ever worked on a project and you see or read EDI, it's painful. Using AI to solve EDI workflows enables B2B to get to market faster. Also, can we agree that the line between B2C and B2B for EDI is very blurred?

LinkedIn: Kathleen Sullivan Garman’s Post

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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