Customer Engagement Platform Braze Acquires OfferFit for $325M

SaaSPlatforms
Written By Rick Watson

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.

OfferFit is an AI-powered platform designed to enhance CRM marketing through 1:1 personalized experiences. It replaces traditional A/B testing with an AI-driven approach, enabling businesses to make optimal marketing decisions for each individual customer using their first-party data, according to the company website.

Customer engagement platform Braze announced its intention to acquire an AI decision engine for $325 million, in a combination of cash and stock..Braze is acquiring a bolt-on to accelerate the use of agentic AI and enable personalization at scale. Is this the first example of an incumbent using acquisitions to scale agents and their opportunities within a sector, such as marketing? It's worth noting that the acquisition price of $325 million is equivalent to two quarters of Braze's revenue.

LinkedIn: Victor Castro’s Post

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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