Customer Data Platform Chord Raises $5.5M Seed

Platforms
Written By Rick Watson

Chord is the AI-powered marketing co-pilot for commerce brands—combining data collection, real-time insights, attribution, and activation in one platform.

Customer data platform, Chord, has raised $5.5 million in seed funding that will be invested in product development and customer growth. Chord evolved from being Arfa, a headless commerce platform, to become Chord, which aims to create data that is ready for AI. Chord enables marketers to utilize insights and attribution in one platform, to enable performance optimization across channels, predict customer behavior, and drive revenue. The CDP sector is an opportunity for AI.

Axios Pro: AI-driven customer data platform Chord raises $5.5M seed

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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