DoubleVerify To Acquire Rockerbox In $85M Deal

SaaSPlatforms
Written By Rick Watson

DoubleVerify is a software platform that provides digital media measurement, data, and analytics, focusing on ensuring quality and effectiveness for online advertising, helping brands and platforms maximize their digital ad investments.

Digital media measurement, data, and analytics platform DoubleVerify has announced that it will acquire marketing attribution solution Rockerbox for $85 million. The acquisition will enable DoubleVerify to advance its capabilities to offer end-to-end media performance measurement and AI-powered activation. A battle is happening in the marketing measurement sector as DoubleVerify aims to become a true end-to-end solution for advertisers.

Axios: Exclusive: DoubleVerify to acquire Rockerbox in $85M deal

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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