eCommerce Retention Marketing Platform Instant Raised $18M In Series A

SaaSPlatforms
Written By Rick Watson

Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot.

Australian headquartered eCommerce retention marketing platform Instant raised $18M In Series A funding at a reported valuation of $100 million. The new funding will be invested in product development and enhancing self-service capabilities for North American expansion. The retention of anonymous customers who abandon their carts via retargeting that leads to a conversion is a hot sector, as startups are using artificial intelligence to generate revenues for brands.

Capital Brief: Instant valued at $157m after securing $28.3m in Series A

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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