Dick’s Sporting Goods to Buy Moosejaw from Walmart

Retail
Written By Rick Watson

Moosejaw, founded in Michigan in 1992, operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships with leading outdoor brands and a passionate workforce. Moosejaw also operates brick-and-mortar locations in Arkansas, Colorado, Illinois, Kansas, Michigan and Missouri.

If you’re wondering why Walmart ever owned another retailer like Moosejaw, it was part of the ill-fated Marc Lore era of eCommerce at Walmart.  Personally I am no fan of Marc Lore who is better at spotting a mark than building a sustainable business.  Walmart eCommerce under Marc Lore’s watch was characterized by throwing a lot of spaghetti on the wall and focusing attention to the importance of eCommerce, but very bad at producing any real results.

The good news is that the same fulfillment and technology leadership which Amazon learned from Walmart over many years, Walmart is now leveraging internally to build its fulfillment, ads, and technology platforms.

Moosejaw should be a much better fit for Dick’s.

Retail Dive: Dick’s to buy Moosejaw from Walmart

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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