Crstl Raises a Seed Round to Make EDI Cool Again

Platforms
Written By Rick Watson

Crstl is the painkiller brands have been looking for: a faster, better, affordable EDI solution.

To the extent that the VC community has gotten the memo that EDI is cool, we maybe have jumped the shark haven’t we?  This company aims to solve the problem that a lot of direct to consumer brands may go out of business if they don’t diversify into retail.  Seems like a tough market to pick winners in - in terms of which brands will go out of business versus which ones will make it.

Crstl: Introducing Crstl: No-code EDI for modern brands

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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