Rebuy Engine Raises Series A To Tackle Personalization Space

Platforms
Written By Rick Watson

Rebuy, founded in 2017 by brothers John Erck and James Van Erck, has an end-to-end SaaS offering for e-commerce — Shopify merchants in particular — that combines artificial intelligence with no-code or low-code technology.

Rebuy which I remember more as a recommendation and upsell engine, has been expanding its services and now offers a wider suite of offerings.  The company is raising a $14 million Series A and claims to power more than 10% of Shopify Plus merchants.

TechCrunch: Rebuy is out to change the customer buying experience, one personalization at a time

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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