Under New Ownership, Lord & Taylor Revives Old Logo And Comeback Dreams

Retail
Written By Rick Watson

Lord & Taylor, founded in 1826, is America's oldest department store.

Lord & Taylor has a new owner, Regal Brands Global!, which has reinstated its cursive logo and plans to revive the fashion business as an online-only business. It is not reportedly a marketplace but will use drop-shipping for fulfillment, which sounds like a multi-brand online retailer. Lord & Taylor is onboarding vendors and will soft launch home, dresses, and footwear. What is the best version of Lord & Taylor? A licencing play.

Retail Dive: Under new ownership, Lord & Taylor revives old logo and comeback dreams

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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