Alter acquires by Google for $100 million

Platforms
Written By Rick Watson

Alter is an artificial intelligence (AI) avatar startup that helps creators and brands express their virtual identity.

It seems to me like this is going to bring technology like Apple iPhone has with Animoji to Google’s Android platform.  With big tech companies proceeding with layoffs in the tens of thousands, does Google really need to dropping 100 million dollars on virtual avatars?

TechCrunch: Google acquires Twitter-backed AI avatar startup Alter for $100 million

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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