Adore Me to be Acquired by Victoria’s Secret for $400 Million

Retail
Written By Rick Watson

Online lingerie seller, AdoreMe Inc., is a brand known for inclusive sizing and body positivity.

After struggling for the the last few years, it appears to me Victoria’s Secret is on a mission to renew itself.  Former Amazon executive Chris Rupp recently joined as Chief Customer Officer, and will likely attempt a transformation and she did at Albertsons.  This acquisition is designed to help give Victoria’s Secret a new image reflecting body positivity and inclusive sizing rather than focused on supermodels.

The Wall Street Journal: Victoria’s Secret to Buy Lingerie Brand Adore Me for $400 Million

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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