Shopify makes first SEA startup investment in WhatsApp CRM firm’s $23m round

Platforms
Written By Rick Watson

WATI (WhatsApp Team Inbox) enables companies to have scalable and personalized conversations using customer engagement software built on WhatsApp’s business API.

This is the company’s Series B funding for a tool which is designed for small and medium businesses of all types to communicate with their customers effectively using WhatsApp.  The best way to describe it is like Zendesk for WhatsApp.

Techinasia: Shopify makes first SEA startup investment in WhatsApp CRM firm’s $23m round

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Alter acquires by Google for $100 million
Next

Mason backs by Accel to help them sell products online