Amazon Marketplace Optimization
Uncover Strengths & Weaknesses of Your Amazon Business
Advancing Your Amazon Business For Success
RMW’s outside perspective is necessary to analyze and assess the current state of your Amazon account to adequately present risks and opportunities following a thorough analysis of your Amazon business.
Join the world’s top brands & retailers
Get Solutions to Critical Issues
You Lack Amazon Expertise Internally
You’re Consistently Losing the Buy Box to Smaller Competitors
You’re Uncertain if Your Current Amazon Agency is the Right Fit
You Have Amazon Expertise, but Need an Outside Perspective to Validate and Optimize Your Approach
You Understand Amazon as a 1P Channel, but have little expertise on 3P or Advertising
Critical Areas Analyzed For You
Inventory/Listings
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Use of imagery, infographics and videos, and A+ content
Product data completeness and accuracy, including SEO analysis
Usage of keywords
Q&A and Reviews (including Amazon review programs and review defense)
Stock levels
Coupon & Promotional usage
Appropriate use of bundles and variants
Brand protection, third-party reseller analysis
Inventory age
Orders & Payments
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Buy Box analysis (including competition)
Purchase order metrics
Amazon fee and penalty analysis
Chargebacks
Payment terms
Advertising
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ACoS: Advertising Cost of Sales
CPC: Cost per Click
Audit of current agency partner strategy, as required
Use of Ad Types
Appropriate use of Targeting
Keyword spend
Branded vs Unbranded keyword mix
Advertising Budget
On vs off-Amazon advertising
Sponsored placements
Storefront
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Use of Brand Registry
Design & Navigation
First-Party vs. Third-Party Sales Opportunities
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Appropriate use of Seller vs Vendor Central
Case & Account Health
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Cases by type and resolution
Technology Partners
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Third-party vendor assessment
Analytics assessment
Competitive Performance Analysis
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Reviews
Imagery
Sales efficiency by keyword
Human Resources
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Employee & organizational assessment
Learn About Our Approach
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Deep Dive Audit
Deep Dive audits provide our team with a detailed view into the DNA of an account and by their nature, they afford sufficient time and access to look closely at all measurable areas of the account’s Amazon business to determine relative strengths and weaknesses (Amazon accounts generally have up to 24 months of sales data).
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Value Creation Plan
For each area analyzed, the following types of information will be presented:
A Stoplight Scorecard (red/yellow/green) to benchmark the given account compared to category competitors or Amazon best practices.
SWOT analysis will be performed on each area.
A prioritized punch-list of improvement recommendations within each area.
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Implementation
The final phase of the engagement is meant to help guide the company with the implementation of the recommended actions. We are able to help implement all the changes initially or on an ongoing basis depending on the client’s wishes.
“Making The Right Things Happen”
“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”
Jason Caldwell
CEO, GracoRoberts
"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”
Nolin Lechasser
CMO, Brainrider
“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”
Effy Zinkin
COO, General Counsel of WHP Global
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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
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