eCommerce Website Audit
Build & Design A Long Lasting Improvement Plan For Your Online Stores
Enable Your Online Growth
Designed for clients looking to build an improvement plan for their stores, an eCommerce website audit can also be used as a playbook and applied to other stores in the future. A typical engagement includes analysis of customer experience, technology, workflow and SEO structure.
Join the world’s top brands and retailers
Critical Areas Analyzed For You
Home Page & Navigation
Homepage & Navigation should clearly/quickly direct customers to collections and products. Call-To-Action should be clear, targeted, and lead to conversion. Look and Feel.
On-Site Search and Filter
On-site search should allow customers an efficient and easy experience to drive conversion rates and increase competitive advantage. An audit of search, product taxonomy and product attributes such as color, size, etc.
Search Engine Optimization
Our SEO process includes a high level analysis of all company domains. We’ll help gather data related to organic search, paid search, and backlinks. We’re able to recommend SEO firms if needed.
Product Pages
The design and usability of your entire product page implementation, including product information, images, and videos, the image gallery UI, page features, “Add to Cart”, reviews, etc.
Checkout Process
The user experience flow from the landing page and through checkout including shopping cart and account selection.
Third-Party Application Review
A thorough audit of theme, responsive design, product Information Management, third-party settings, workflow, revenue, etc. An additional audit of currently used apps including a presentation of alternative or recommended apps is available as well.
Our Approach
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Deep Dive Audit
Deep Dive audits provide our team with a detailed view into the DNA of a company’s website and by their nature, they afford sufficient time and access to look closely at all measurable areas of the company’s online store to determine relative strengths and weaknesses.
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Opportunity Analysis
After the initial learning phase, RMW Commerce will analyze all critical questions and requests presented by the company. Interviews and additional data requests will be conducted in order to better develop a project scope. From there, we are able to present a short-term “punch-list” of ideas to improve the current site.
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Report Delivery & Recommendations
The final deliverable is a complete site audit document, outlining all major areas of improvement as described in the Scope of the project. The findings in this Audit report are based on an inspection of the front-end & back-end of the current site with pass/fail checkmarks, urgency ratings, and recommendations based on best practices.
“Making The Right Things Happen”
“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”
Jason Caldwell
CEO, GracoRoberts
"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”
Nolin Lechasser
CMO, Brainrider
“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”
Effy Zinkin
COO, General Counsel of WHP Global
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