For those who didn’t attend Shoptalk in Las Vegas or missed my session, I gave a talk on 8:30 Monday morning about Implementing Headless eCommerce with my friend Dimple Rao, VP of Product Management and User Experience Design at Chico’s FAS. Read my top three takeaways from the talk!

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.

If you’ve been running a service company or brand for some time and have crossed several million or more in revenue, you may be wondering what it takes to sell your business.

Many SaaS companies across eCommerce are planning for 2023. I wanted to offer a few bits of guidance for those undertaking sessions.