eCommerce Rick Watson eCommerce Rick Watson

Pinterest Ties Up with Amazon Advertising: Future Acquisition Target?

The post discusses how Amazon and Pinterest have been facing challenges with their advertising approach and how a multi-year ad partnership between them could be the solution. We explores the possibility of Pinterest becoming an acquisition target for Amazon and how the partnership could potentially lead to other interesting directions for the two companies.

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Marketplaces, Consulting Rick Watson Marketplaces, Consulting Rick Watson

The First 6 Critical Questions to Ask Of Any B2B Marketplace Business Plan

This article outlines key factors that contribute to the success of marketplace entities, whether they are B2B or other types of marketplaces. We emphasize the importance of traffic generation, understanding the actors involved, establishing a payment system, leveraging existing relationships, identifying actors with financial capacity, and setting a realistic launch date to gain initial traction.

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