Consulting Rick Watson Consulting Rick Watson

Your Checklist for Evaluating a Startup Opportunity

This post provides guidelines for evaluating job opportunities, such as trusting one's gut, considering the expertise of bosses and investors, looking at the capital raised relative to revenue, understanding quarterly cash balances, knowing the company's bets, understanding the ideal customer profile, and considering personal downside risk.

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Are Shopify's Enterprise and Shop Pay's Ambitions at Odds?

The future of Shopify depends on its ability to meet the needs of its customers through continuously adapting and evolving. The eCommerce landscape is rapidly changing and Shopify, like many others, will need to continue to find ways to innovate. Learn more about Shopify's approach to payments and the implications for the future of ecommerce.

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Consulting Rick Watson Consulting Rick Watson

What are the 3 Levels of Brand Storytelling?

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.

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