This article is about the strengths and weaknesses of Buy With Prime at its current state. How does it help brands and where can it improve?

The future of Shopify depends on its ability to meet the needs of its customers through continuously adapting and evolving. The eCommerce landscape is rapidly changing and Shopify, like many others, will need to continue to find ways to innovate. Learn more about Shopify's approach to payments and the implications for the future of ecommerce.

One feature in the latest Shopify Editions release was "Shop Promise." It is a way for Shopify to let buyers know when an item will arrive, thus boosting conversion rates.

Here’s the TL;DR — It's not a Prime competitor and won't be soon. But if you compare yourself to Prime ("no subscription fees!") you had better be prepared for the comparison.

Shopify Editions announces a huge set of changes completed in the last 6 months, the chance to surprise with new, and some pre-announcements.

This article attempts to unpack all the mystery surrounding Buy With Prime and Shopify’s current stance on it.

We will answer a number of questions in this article including why Amazon introduces Buy With Prime, and why Buy With Prime and Shopify are on a collision course!