This post provides guidelines for evaluating job opportunities, such as trusting one's gut, considering the expertise of bosses and investors, looking at the capital raised relative to revenue, understanding quarterly cash balances, knowing the company's bets, understanding the ideal customer profile, and considering personal downside risk.

This text provides the core rules to follow when posting on LinkedIn:

1. Keep Private Things Private: If You Can't Google It, Don't Say It

2. Don't Say Something You Wouldn't Say to Someone in Person

3. Mix Up Your Topics Occasionally

4. Conquer Your Fear of Posting

5. Lose Your Fear of Being Wrong

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.

Hear from Nick Pendrous of H2 Brands, as he describes his experience working with RMW Commerce Consulting: The mission was simple — audit the company’s eCommerce infrastructure from end to end, with a particular focus on Amazon 3P marketplace, helping the company understand areas of relative weakness and strength.

You could do many things that you read somewhere, and many of these prescriptions are well-meaning, and many of those things might help.  The point of this article is to point out without a proper diagnosis, the prescription is almost useless. 

If you’ve been running a service company or brand for some time and have crossed several million or more in revenue, you may be wondering what it takes to sell your business.

Many SaaS companies across eCommerce are planning for 2023. I wanted to offer a few bits of guidance for those undertaking sessions.