This article explores the challenges facing Shopify's "Shop Promise" after the company's decision to sell Deliverr to Flexport. It delves into how Shopify's estimated delivery date system is struggling, the implications of recent layoffs at Flexport, and why Shopify may need to rethink its logistics strategy by outsourcing to specialized third-party providers.

One feature in the latest Shopify Editions release was "Shop Promise." It is a way for Shopify to let buyers know when an item will arrive, thus boosting conversion rates.

Here’s the TL;DR — It's not a Prime competitor and won't be soon. But if you compare yourself to Prime ("no subscription fees!") you had better be prepared for the comparison.

Shopify Editions announces a huge set of changes completed in the last 6 months, the chance to surprise with new, and some pre-announcements.