Discover insights into how reputation shapes success in the eCommerce industry, the importance of relationships over leads at conferences, and why the ever-changing landscape of software vendors keeps the industry dynamic. Learn from Rick Watson's journey in eCommerce, starting from the early days of the Internet, and understand why reputation and connections are crucial in this tightly-knit community.

Shopify's recent Winter Editions update left many questions unanswered and opportunities untapped. From missed partnerships to unclear positioning, the update fell short of addressing key concerns for enterprise users. Learn more about the overlooked aspects of Shopify's latest enterprise offerings and the implications for businesses seeking scalable solutions.

Explore the significance of LinkedIn as a marketing funnel, the pivotal role of trust in its success, and the art of finding your voice in six months. Discover key questions before posting and how unique assets, practice, and consistency propel growth.

Recent Rebrands Show the Importance of Thoughtfulness in Decision-Making for Companies. The article delves into major brand rebrandings like Facebook to Meta, Twitter to X, and HBO to Max, questioning the thought process behind such transformations.

We delve into the crucial role of understanding your audience in achieving business success. Drawing inspiration from Bill Gurley's experiences in the venture capital industry and reflections on past mistakes, we explore the impact of bad judgment and the influence of luck.

This text provides the core rules to follow when posting on LinkedIn:

1. Keep Private Things Private: If You Can't Google It, Don't Say It

2. Don't Say Something You Wouldn't Say to Someone in Person

3. Mix Up Your Topics Occasionally

4. Conquer Your Fear of Posting

5. Lose Your Fear of Being Wrong

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.