Discover key insights from The Lead event where Rick Watson discusses with Bennett Fox-Glassman about personalization in business. Learn why personalization is not a standalone business goal, how to start with high-value customer journeys, the importance of cross-functional collaboration, the limitations of relying solely on technology, and when consistent messaging might be more effective than personalization. Perfect for business leaders looking to enhance customer engagement and lifetime value.

Readers can expect an engaging and insightful breakdown of recent developments and hot topics in the world of commerce and technology. From the latest moves by industry giants like Shopify, Amazon, and Walmart to the struggles and triumphs of retail titans such as H&M and Macy's, this article offers a comprehensive overview of the ever-evolving landscape.