Is Shop Promise a Broken Promise Based on a Flawed Premise?
This article explores the challenges facing Shopify's "Shop Promise" after the company's decision to sell Deliverr to Flexport. It delves into how Shopify's estimated delivery date system is struggling, the implications of recent layoffs at Flexport, and why Shopify may need to rethink its logistics strategy by outsourcing to specialized third-party providers.