Discover insights into how reputation shapes success in the eCommerce industry, the importance of relationships over leads at conferences, and why the ever-changing landscape of software vendors keeps the industry dynamic. Learn from Rick Watson's journey in eCommerce, starting from the early days of the Internet, and understand why reputation and connections are crucial in this tightly-knit community.

Discover the highlights and insights from the MACH Alliance event, where technology leaders discussed transformative journeys of multi-billion dollar retailers, the evolving role of Shopify in the enterprise landscape, and the growing prominence of composable solutions. Dive into the key takeaways from industry experts and the strategic implications for vendors and agencies navigating this dynamic environment.