Those of us who grew up with QVC in the United States can perhaps be forgiven if we are still having a “So What? It’s Been Done Before.” moment with regards to Live Shopping in general, and Facebook’s efforts in particular.

It has the potential to be its own enormous eCommerce channel.

I’m here to pull back the curtain on why this matters, what’s happened so far, who are the players, and of course, what’s next.