Recent Online Grocery Survey Shows Big Getting Bigger

Recent Online Grocery Survey Shows Big Getting Bigger

I read with interest a recent survey by digital marketing platform Chicory, as reported by Sam Silverstein from GroceryDive.

Here are a few findings:

* Convenience rules, and is the #1 factor.

* As such, Walmart and Amazon stood out to shoppers. Walmart in particular by older shoppers, likely those are are current customers (which is a lot of people :-) )

* Instacart preferred by younger shoppers, even over Walmart and Amazon.

Despite this, I continue to think that Instacart will need to keep evolving its approach. It does have a moat, however....

The most damning thing in the report is that while Kroger did better than others, no national chain won in any category.

Not winning in any category is the best way for these retailers to have an "incremental" eCommerce business, but not to win in a growing segment.

As they say, the big keep getting bigger.

#grocery #ecommerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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